That’s why when they brew each beer, they think about specific life experiences and what style of beer would be absolutely perfect for that particular occasion. That’s how they came up with the concept of “experience-based brewing.” Each of the beers serves as a tribute to a sacred beer drinking experience—whether you’re watching a baseball game, relaxing at home on a rainy day, or just catching up with friends at the local pub, Foolproof’s goal is to create a unique and fulfilling beer experience for you. Cheers! And remember, it’s Your Life. Your Beer.