London
LuvJus
London
Inspired by global celebrations of love and inclusivity, LuvJus is the alcoholic 'craft pop' for those who take pride in their pleasure. A natural and energising cocktail that supports LGBTQ+ charities and initiatives, LuvJus is the drink that benefits everyone.
IN SEARCH OF LUV
In the Summer of 2016 housemates George and Owen packed their bags and set off for their first international Pride experience. Fresh off the plane in Tel Aviv, they anticipated a weekend of loud music, mayhem and beautiful people - but what they found resonated much deeper: 200,000 people of all ages, genders and sexualities celebrating each other in a festival of acceptance and joy. This diverse community left them with the profound feeling that they’d discovered something truly special. But how to bottle the magic and bring it home? Nursing hangovers on the beach over lukewarm beverages, the boys hit upon their eureka moment: while they’d had the time of their lives the night before, they hadn’t found anything they’d wanted to drink. A combination of unhealthy options, inflated prices and corporate brands jumping on the Pride bandwagon didn’t resonate with their euphoric experience, and the boys spent the day discussing their ‘perfect' drink. By the time they’d returned home, the plan to launch LuvJus was set firmly in their sights.
CREATING THE JUS
George and Owen’s mission was clear: to harness an atmosphere of fun and inclusivity in a product that would both celebrate and benefit everyone who bought it. Using a combination of flavour- enhancing pineapple, stamina-boosting Korean ginseng, refreshing mint, fragrant jasmine and clean, crisp vodka, their lightly sparkling, festival-friendly ‘Craft Pop’ stays colder for longer but keeps the dance floor burning hot.
SPREADING THE LUV
In keeping with the supportive nature they encountered, 5% of profits of LuvJus will support LGBTQ+ charities and initiatives whilst providing a social platform celebrating the community through events such as comedy nights, art exhibitions and film screenings.
In the Summer of 2016 housemates George and Owen packed their bags and set off for their first international Pride experience. Fresh off the plane in Tel Aviv, they anticipated a weekend of loud music, mayhem and beautiful people - but what they found resonated much deeper: 200,000 people of all ages, genders and sexualities celebrating each other in a festival of acceptance and joy. This diverse community left them with the profound feeling that they’d discovered something truly special. But how to bottle the magic and bring it home? Nursing hangovers on the beach over lukewarm beverages, the boys hit upon their eureka moment: while they’d had the time of their lives the night before, they hadn’t found anything they’d wanted to drink. A combination of unhealthy options, inflated prices and corporate brands jumping on the Pride bandwagon didn’t resonate with their euphoric experience, and the boys spent the day discussing their ‘perfect' drink. By the time they’d returned home, the plan to launch LuvJus was set firmly in their sights.
CREATING THE JUS
George and Owen’s mission was clear: to harness an atmosphere of fun and inclusivity in a product that would both celebrate and benefit everyone who bought it. Using a combination of flavour- enhancing pineapple, stamina-boosting Korean ginseng, refreshing mint, fragrant jasmine and clean, crisp vodka, their lightly sparkling, festival-friendly ‘Craft Pop’ stays colder for longer but keeps the dance floor burning hot.
SPREADING THE LUV
In keeping with the supportive nature they encountered, 5% of profits of LuvJus will support LGBTQ+ charities and initiatives whilst providing a social platform celebrating the community through events such as comedy nights, art exhibitions and film screenings.