Hampshire
Triple fff Brewery
Hampshire
We are Triple fff Brewery, producing some of the nation's best beer in the heart of Hampshire. Triple fff launched in 1997 by Graham Trott, a woodworker by trade who was a keen home brewer. Graham is the man behind the decorated bestseller Moondance and Supreme Champion Beer of Britain, Alton's Pride.
Why Triple fff, you ask? Triple fff in music stands for fortissimo and means [very very!] loud. You'll see with the names of our beer we are music lovers and like to give a subtle and not so subtle nod to some of our favourites.
Latest Updates
27/08/25: W O W Read More
What's Up? This is a briefer one than some of our updates... The saying goes a picture tells a 1,000 words, so I won't add too much more text here - but this award at the World Beer Awards put's Alton's Pride as the World's Best Bitter up to 4.5%. That is pretty cool. It has won Supreme Champion Beer of Britain at CAMRA in 2008, it won Best Bottled British Ale up to 6.4% at SIBA this year, etc. etc.. It is a winner, we knew that, but there is a difference between "winner" and "world beater"... We're happy and hope you can be happy for us too!
https://worldbeerawards.com/winner-beer/worlds-best-bitter-up-to-45-61089-world-beer-awards-2025?_gl=1*fg6lkg*_ga*MTcwMjUyNzA2Ny4xNzU1NTI0MDU5*_ga_EPPLQ3CCB6*czE3NTU4NDk2MDUkbzUkZzEkdDE3NTU4NDk2MjIkajQzJGwwJGgw
What's On?
Still have a little bit of the Milton Brewery Beer Swap - though a decent amount snapped up already - we'll call you on what is available next week. Office is staffed Monday, but we are not delivering that day.
What's About? It wasn't a very cheery article I read in the FT magazine about British Hops, but it was kind of interesting... from the 1870s to now British Hop cultivation has fallen from 70,000 acres to about 1,000 acres. The writer talks about changes in cask ale and also the interest in American and NZ hops etc... That said, [I am reading a book called Ravenous at the moment], the author of the FT article doesn't seem so familiar with agricultural policy back in the 1800s - which is more interesting than you might think.
Ostensibly for food security, but funnily enough to the massive benefit of the landed classes [whoda thought?!] the Corn Laws put tariffs on imported barley and wheat. Tariffs eh? Topical. Anyway, in short this meant British grain prices stayed high, landowners prospered, and food prices were quite high. These laws were repealed in 1846, by Peel, heavily supported by Gladstone. What happened next was a bit of a boom in beer with cheaper malt prices from Europe, and hence it made sense for British farmers to plant hops. However, British hops were still protected by import duty until 1862 (Gladstone removing it again, though he was no friend of alcohol producers) but when these duties were removed, exports came flooding in. So taking 70,000 acres as the start point kind of is peak and the decline isn't only about changing beer tastes.
In terms of the book Ravenous - a good read - it talks about the issue of food security, which of course with Ukraine, tariffs et al is again topical and something we all feel in the inflationary impact. Currently, the UK is better than it was in the early 1990s, but has a ways to go... it has some controversial takes on stuff as well, such as lot fed meat is more environmentally friendly etc., but I'll park this topic here as want you to enjoy a bank holiday BBQ if that is on the cards. And FWIW Old Dray - we'll get it back again in a month or two - is as British a beer as you could get in terms of ingredients.
Tariffs. Taxes. Inflation. History doesn't repeat, but does seem to rhyme.
Have a great Bank Holiday weekend and why not be ambitious and order some Alton's Pride next week... if it is about all of us being the best we can, then stocking what the World Beer Awards says is the World's Best Bitter isn't probably a terrible idea!
Xen
P.S.
I also just won an award as the world's best procrastinator. They told me they could send me the award, but to be honest I'll probably collect it tomorrow!
Sorry, not sorry. Have a great weekend.
https://worldbeerawards.com/winner-beer/worlds-best-bitter-up-to-45-61089-world-beer-awards-2025?_gl=1*fg6lkg*_ga*MTcwMjUyNzA2Ny4xNzU1NTI0MDU5*_ga_EPPLQ3CCB6*czE3NTU4NDk2MDUkbzUkZzEkdDE3NTU4NDk2MjIkajQzJGwwJGgw
What's On?
Still have a little bit of the Milton Brewery Beer Swap - though a decent amount snapped up already - we'll call you on what is available next week. Office is staffed Monday, but we are not delivering that day.
What's About? It wasn't a very cheery article I read in the FT magazine about British Hops, but it was kind of interesting... from the 1870s to now British Hop cultivation has fallen from 70,000 acres to about 1,000 acres. The writer talks about changes in cask ale and also the interest in American and NZ hops etc... That said, [I am reading a book called Ravenous at the moment], the author of the FT article doesn't seem so familiar with agricultural policy back in the 1800s - which is more interesting than you might think.
Ostensibly for food security, but funnily enough to the massive benefit of the landed classes [whoda thought?!] the Corn Laws put tariffs on imported barley and wheat. Tariffs eh? Topical. Anyway, in short this meant British grain prices stayed high, landowners prospered, and food prices were quite high. These laws were repealed in 1846, by Peel, heavily supported by Gladstone. What happened next was a bit of a boom in beer with cheaper malt prices from Europe, and hence it made sense for British farmers to plant hops. However, British hops were still protected by import duty until 1862 (Gladstone removing it again, though he was no friend of alcohol producers) but when these duties were removed, exports came flooding in. So taking 70,000 acres as the start point kind of is peak and the decline isn't only about changing beer tastes.
In terms of the book Ravenous - a good read - it talks about the issue of food security, which of course with Ukraine, tariffs et al is again topical and something we all feel in the inflationary impact. Currently, the UK is better than it was in the early 1990s, but has a ways to go... it has some controversial takes on stuff as well, such as lot fed meat is more environmentally friendly etc., but I'll park this topic here as want you to enjoy a bank holiday BBQ if that is on the cards. And FWIW Old Dray - we'll get it back again in a month or two - is as British a beer as you could get in terms of ingredients.
Tariffs. Taxes. Inflation. History doesn't repeat, but does seem to rhyme.
Have a great Bank Holiday weekend and why not be ambitious and order some Alton's Pride next week... if it is about all of us being the best we can, then stocking what the World Beer Awards says is the World's Best Bitter isn't probably a terrible idea!
Xen
P.S.
I also just won an award as the world's best procrastinator. They told me they could send me the award, but to be honest I'll probably collect it tomorrow!
Sorry, not sorry. Have a great weekend.