Beard and Sabre


We are The Beard & Sabre Cider Company, master hopped cidermakers. It is our mission to combine the very best of British cidermaking with brewing to create exciting, unique drinks for independent bars seeking the ultimate point of difference.

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Our ciders are crafted from 100% pressed, heritage variety apples picked and pressed on family orchards in Shepton Mallet. The cider is fermented using natural yeasts and left to mature for a minimum of two years. Our ciders are sweetened with apple juice from the same season's pressing, adding body and flavour rarely found in commercially pressed ciders.

Finally, we infuse specially selected, British grown hops chosen to naturally complement the tannins and acidity present in the cider, to create interesting and unique drinks that are completely natural, respecting British cider's ancient reverence.

Latest Updates

16/02/21: Blue Label Cider Launch Read More
Our Blue Label rage is a project we've been wanting to do for quite some time. Whilst Dolores, Freya and Idunn (core range) are made to a very high quality and are incredible drinks, there's no room for showcasing the potential of Hopped Cider, dare we tinker with existing, delicious recipes.

This month sees the launch of Congal The Blind, our first in a series of extremely limited edition, super premium ciders - all of which are hand pressed, blended, packed and finished. Congal is an oak aged infusion of Goldings hops, which provides a sweet-honey taste bracketed by oak and spice, even though the cider is statistically extremely dry. The Blue Label format really enables us to showcase how different hops interact with quality cider, on a very personal level.

It is our intention to release 2-3 Blue Label products a year, with a production size of only 300 bottles per batch. Each bottle is produced to an extremely high standard in terms of ingredients, process and packaging. They take a considerable amount of time to make and are rather expensive to produce - we are entering entirely new HMRC duty brackets here, ones that if you are reading this as a cidermaker, you have probably looked at and wondered who would ever make a product that would fall into those categories!

There's lots of information about the Blue Label range available on it's own section of our website,

Single bottles and cases of 6 are now available on Eebria Trade!

If you have never tried 'fine' cider before, we really do urge you to pick one up before they are gone. It truly is amazing what can be achieved when cider is treated, tasted and viewed as a wine would be. Beard and Sabre will always be about creating amazing drinks that people want to drink (and that are affordable!) - our Blue Label range is a project discussed back in 2015 as 'Directors Reserve'. It is an incredible format to express our love of cidermaking and advance hopped cider research. Congal The Blind has been entered into the 2021 International Cider Competition in both cider, and the design & packaging categories, so watch this space!
03/01/21: 2020 In Review Read More
An interesting year for the business, for all businesses, and the world as a whole. As 2020 comes to a close we have taken stock of our results and we are here with a quick summary and our thoughts on the future.

Comments from the Director

Whilst reviewing this year's results I was hoping to see a clear disparity between trade and retail sales, to reflect the pub closures and our increased focus on direct-delivery. Unfortunately the results weren't as clear cut as expected - making this review all the harder! We had a very strong start to the year and in comparison our trade sales have increased despite Covid - owing to a strong start to 2020 and that the business was undergoing a re-brand in 2019 which took longer than expected to complete. As a business we record our retail sales as sales from events and markets as well as direct deliveries through the post. With the cancellation of all of our 2020 events (including the Twilight Market) and the stop-start national lockdowns, both areas of the business were equally effected.

What is interesting to see is that there is a clear demand for British craft ciders overseas. With the dire triple entente of Covid, the cider off-season, and Brexit, cidermakers are having to think outside of the box to remain viable. As a business we are hoping that following Brexit there may be an opportunity to raise ciders status in the international community in the hopes that it may become a premium British export. Hopped cider specifically appeals more to the beer familiar consumers of the continent and beyond.

To safeguard against a potentially condemned on-trade, we are looking to expand our own direct-sales capability by opening up a craft cider bar in our home city of Bristol. The on-trade as it was pre-covid has been very slow to react to upcoming trends, and with tied pubs becoming the norm, there just hasn't been the flexibility required to attract the younger more discerning drinker. It is our vision that craft brands pioneer a new vision of the city centre drinkery - where good food and live music are rotated weekly, supported by new and exciting drinks concepts without having to anonymously supply the same stale beverages for the purposes of profit alone.

As always, the majority of our spending goes into creating the best drinks possible. In this very brief snapshot, marketing also encompasses events - usually this area would be proportionally larger, but it was a business decision of ours to avoid overspending to weather the inability to sell to trade.

In terms of new product development and existing product improvement - we are incredibly happy where Dolores is at the moment, picking up three separate awards and almost universally positive reviews (please continue to use Untappd to give us feedback). The cidergods determine from blend to blend the unavoidable inconsistencies due to the strength of the seasons summer and the temperatures of maturation- these are interesting and positive mannerisms that really define craft cider and we wouldn't have it any other way: although the core recipe will remain the same. We are currently developing a limited edition, rotating, 750ml range, in addition to our three cores: Dolores, Idunn, Freya, which we plan on using as a tool to showcase the relationship between cider and the plethora of different hops available.

In Summary, a confusing year to analyse with a lot of uncertainty ahead. We are hoping to return with the Twilight Market, if possible, during Summer 2021 - and will have an exciting limited range of 750ml hopped ciders for you to enjoy.

In the cidergods we trust.
16/02/21: Beard and Sabre have added 2 products to the site Read More
Beard and Sabre have added 2 products to the site, 2 of which are brand new to EeBriaTrade.These products are:

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