We have a simple philosophy at Moor - our beers are always live, always natural and always vegan friendly. Natural fermentation and carbonation with live yeast is at the heart of everything we brew. We firmly believe that live beer has a unique texture, fullness of flavour and softness of mouthfeel that can’t be replicated by faster, cheaper brewing methods. Leaving live yeast and other flavour compounds in beer enhances aroma, flavour, appearance and mouth feel. It also makes the beer vegan friendly. Our belief that adding isinglass finings to beer has a negative impact on quality is why we pioneered the unfined natural vegan beer movement in the UK.

For Moor, beer is about flavour, drinkability and enjoyment, a philosophy we combine with inspiration that has come from living around the world and working with different beer styles and techniques. We take the German, naturally hazy philosophy, combine it with the American flavour-forward approach to brewing and the British secondary refermentation tradition to create beers that are full flavoured, often hoppy, but always incredibly balanced and drinkable.